Enjoy the Process

Tag: career

  • Do you know what kind of writer you are?

    The advent of digital platforms has provided a gateway for creators to demonstrate their work. YouTube, Instagram, and Udemy are a few examples that creators use to display their craft.

    Texts do not share the same glamour as images and videos. Nonetheless, there is a growing need for well-written words, especially in the digital world.

    Before digital platforms, writers had fewer options to display their work. Writing books was laborious and required access to publishers. Newspapers hired journalists in a competitive market. Promotional direct-to-consumer (DTC) copy required skilled copywriters.

    Digital platforms have taken these pen-savvy people and multiplied their demand. The necessary skillset has evolved, too.

    It is beneficial to understand the various roles writers have. If you are an aspiring writer, you can distinguish your strengths to focus your efforts. If you hire someone to write content, know who to look for to achieve your business goals.

    The different types of writers

    Below is a “small” list of writing-related jobs.

    • Writer
    • Copywriter
    • Content writer
    • Copy editor
    • Communications specialist
    • Journalist
    • Technical writer
    • Content creator
    • Content marketer
    • Content strategist
    • Marketing specialist
    • Ghostwriter
    • Proofreader
    • UX content writer
    • Content designer

    It is difficult to determine where one line ends and the other begins. There could be many overlaps with the roles and responsibilities of the writer. The sheer amount of different titles could be an unnecessary complication.

    So who is who? Are all writers the same?

    Copywriter/Content Writer

    The copywriter typically creates shorter texts (i.e., copy) that center around promotion.  (I must emphasize typically because I will probably offend half the copywriters out there.) The primary intent is some form of persuasion. Generally, copywriters will write slogans, taglines, and other advertising messages. 

    Content writers typically write longer forms of texts. They center around information or education. Content writers create blog posts, article pages, or product pages.

    However, the lines are blurring. Copywriters could write longer forms of text. Content writers can craft short slogans. The digital ecosystem forces its players to learn its rules of marketing. A blog post does not merely serve its purpose for providing information but provides increased search engine optimization (SEO). Social media posts can be short, witty lines or medium-length articles.

    Bottom line: Copywriting centers around promotion and marketing. Content writing centers around informing, educating, entertaining, or convincing. As the core expands, there are much more overlaps between the two.

    Content Designer/UX Writer/Content Strategist

    If the lines were already blurry and definitions not precise, this next group of writers will be even more confusing. It is relatively new compared to copywriting.

    Content designer is a term that is more popular in the UK. I have seen UX writers used more frequently in North America. A core foundation of these writers is design thinking or user-experience (UX) design. If you are unfamiliar with these terms, you are probably not in this category. If your business is not asking questions related to design thinking, this may not be the type of content person you need. These writers employ this particular way of thinking to craft the final written form.

    Content strategists could be classified into this category if they have this particular skill. Content strategists plan, create, and distribute content, incorporating a long-term approach to their work. Thus, an editorial calendar is a common tool of the content strategist.

    What if you utilize an editorial calendar for the design-thinking content you created? And the final piece is a new tagline for a website? Would you then be a UX Designer Content Strategist Copywriter?

    Bottom line: Depending on your specialty, you can define what type of writer or content person you are. There can be many overlaps with specialized skills. As a business, it is efficient to boil down what is needed to achieve the business goals.

    Communications Specialist/PR Specialist

    I previously held the title of Clinical Communications Specialist. I did not question it because it sounded a lot better than just an editor—no offense to those who are editors. You are valuable and highly needed in this field.

    Communications Specialists typically have some correlation with the media and press. They maintain the face of the organization. Marketing Communications Specialists create content that aligns with an organization’s goals. This description is closer to what I did. So my title should have been Clinical Marketing Communications Specialist.

    Communications is “the use of messaging conveyed across any written, visual, or spoken medium to convey information and meaning.” As a Communications Specialist, it involves utilizing this skill to communicate the necessary message internally or externally.

    I believe two differences between Communications Specialists and the different types of writers already discussed are the form of the writing and the relational aspect. However, a Communications Specialist can benefit from understanding the fundamentals of copywriting or employing strategic planning. 

    Bottom line: Communications Specialists may have a relational aspect when creating content that may not exist in content or copywriting. Content marketers would say otherwise because you ought to write for a specific user rather than the masses. Yes, but the fictional user persona is still fictional.

    Others

    Not that these other writing-related professions were not worthy to deserve their own section, but they were more unique to be grouped.

    Proofreaders focus on spelling, grammar and eliminate errors.

    Copy editors focus on quality assurance.

    Ghostwriters will write and not take credit for the work.

    Content creators may have the ability to craft non-written forms of content like video or images.

    Conclusion

    So are all writers the same? No.

    But writers can overlap in many areas. 

    Titles are elusive. If you are looking for a writer, ask what unique skillset the writer has and some samples. If you want to become a writer, think about what you like to write about and how you like to write it.

    Doing so will make it clear what type of writer you are.

  • A Medical Review of the Stagnant Life

    It has already been a couple of years since the inception of Enjoy the Process, and since its beginning, I’ve experienced so much in the short amount of time—new avenues of work and passions, new relationships, and new depths of faith.

    The journey has been amazing and there is not a moment that I regret. There were many gems hidden along the path and of course many hardships as well, but it is the sum of both these polar experiences that does not negate one another, but rather together is the greater product of the entire journey.

    And while traversing this path, most of the time the process has been a slow and steady growth, pursuing forward. Sometimes it was hectic and fast paced and you can only reflect after the fact. However, the common theme regardless of pace, is that there is an intentionality in moving forward, pursuing on, even in the times of “being still,” it is an active process of waiting and reflecting, rather than becoming stagnant.

    STAGNANCY

    The World Health Organization warns that stagnant or slow-flowing waters are prime breeding grounds for many insects, mainly mosquitos, which can transmit different diseases like dengue and malaria. It is evident in nature, that the most critical life-giving element of water, when stagnant can become a breeding ground for horrible life-sucking diseases. As nature is one of the best teachers, I definitely saw the parallels of the side effect of stagnant water and the stagnant life.

    Causes
    A stagnant life is hard to diagnosis, for it can seem like a forward-moving one. A stagnant life births when we lose the drive of living intentionally, when the life-giving flow ceases to exist. It can disguise itself as slow-flowing, which is subtly different than the active periods of waiting in life. Factors such as comforts, distractions, or illusions can cause this stagnancy.

    Comfort is commonly sought out by individuals, coming second after physiological needs in Maslow’s hierarchy. While there is some value of tending to our extrinsic needs, there is more than ample evidence that intrinsic values provide more happiness to most individuals. It is easy for many of us to get caught up with tending to our comforts, despite having so much of it already. There is a delusion that we do not have enough and eventually, it seems as if we are moving forward adding to our comforts, but rather it simply becomes a trap to stagnancy.

    Distractions are ubiquitous, especially with the onslaught of social media, on-demand entertainment, and more and more instant gratifications. Some of these distractions are harmless in and of themselves, sometimes providing good benefits, however the gluttonous indulgence of any and all forms of distractions is what prevents many from living the most fulfilling lives. Sadly, it takes something drastic to wake us up from the drowning effects of distractions and often times we lose so much of our most precious commodity, time.

    An individual may seem like he or she is living a productive life, waking up in time for work, completing projects and meeting deadlines, going out afterwards to meet with friends to grab a drink, and occasionally traveling somewhere they haven’t been. It’s the “normal” routine that a good number of hard-working, high-achieving individuals pursue, and for many it ultimately provides the deepest meaning to life. Unfortunately, as studies and personal stories can attest to, it is evident that this attitude and approach to work is not fulfilling many millennials, and it is solely an illusion to our identity and our lives.

    Effects
    The stagnant life may seem okay on the surface, but in reality it is slowly breeding tiny “insects”, which can transmit fatal diseases to multiple areas of our lives such as our work, our bodies, and most importantly, our relationships.

    Individuals are caught up in the illusion of finding meaning in their careers or making money and will jump on the hamster wheel running ferociously but getting no where. It is easy to become mindless drones, working endlessly with the hopes of getting somewhere, but without an intentional approach to the work that we do, that’s when our work and careers quickly become jobs that we hate, and ever so quickly do we turn to look for another ladder to climb or hamster wheel to run on.

    Physical stagnancy has become an epidemic, literally. Western nations have now put a medical term to this—obesity. While there are few individuals who have genetic mutations causing obesity and require medical treatment, the vast majority have simply become physically stagnant. Again, there is a delusion that the movement in our everyday lives is enough to offset the detrimental effects of being sedentary and eating an overabundance of unhealthy, processed foods; however, our society is now seeing the consequences of this stagnancy. And the simple truth is that it does not take running marathons or $100+ gym memberships, but rather being consistent in some type of physical activity and being mindful of what we feed our bodies.

    The stagnant life is most detrimental to our relationships. It is evident in families, friendships, marriages, and relationship with God. At least in my personal experience and network of acquaintances, there are so many broken families. Whether clearly evident through divorces and single parent homes, to more inconspicuous hurts harbored though silent dinners and cold bedrooms, there is no shortage of broken and hurt families. And as young individuals turn their attention and time to friends, the usual meet ups and repetitive hangouts can quickly stagnate to nothing more than spending time to get our minds off of different stresses. Stagnate marriages are most scary as on the exterior they look as if the relationship is progressing, as the busyness of simply doing life together replaces the intentionality of being more intimate with one another, loving more deeply and richly. The stagnate relationship may go on for years until it is too late to realize that a hidden disease has been transmitted to the core, resulting in hardness of hearts, insecurity, lack of fulfillment, leading to the ultimate death of the once vibrant and glowing relationship that started in a ceremonious celebration. The same goes for our relationship with God or our faith. It is easy to get caught up in religious activities, thinking that by participating or placing ourselves in religious environments will spur our love for a living God. Similar to a marriage, simply living together in the same house is not the same as facing one another, gazing into each other’s eyes, appreciating everything about the beloved, the good, the bad, and the mystery.

    TREATMENT

    Like any good treatment, the preventative approach is best. It’s important to quickly identify what causes the stagnancy in our lives, such as comforts, distractions, and/or illusions. Taking intentional approaches to battle the causes, such as not getting lazy in comforts, limiting distractions, and actively being introspective, questioning the why of life in order to not get caught in an illusion, will help prevent stagnancies to occur in the first place.

    Perhaps the subtle effects of stagnancy has already crept into different areas of life—the very reason why I am writing this piece. It is not enough to simply recognize and acknowledge that these harms exist, but rather, it is critical to stir up and unplug the clogs that slowly built up over time leading to the stagnancy. It is important to take a step off of the hamster wheel and reflect on where it is I am headed; to get off of my lazy ass and do something, and demonstrate some self-control on how much I gorge myself; and lastly, to be the first one to make the change in the relationship, no matter how difficult or awkward it may be, knowing that if nothing changes, the stagnancy will lead to a life-ending disease.

    Although all these approaches are easier said than done, knowing that the rewards are endless can give some hope and power to pushing on—healthier bodies, a more positive self-image, more energy to tackle work and relationships, these healthier relationships providing more fulfilling and happy lives, and understanding that identity is not defined by the work that we do. Knowing that an active life, flowing like a stream of living water is the most vibrant and life-giving, most certainly makes it worth pursuing.

    As I make these subtle changes, I’m excited to see how my journey continues to unfold. I’m excited to keep enjoying the process and continue to share and document these experiences, hopefully without ever growing stagnate in the process.

  • What is your retirement dream?

    Sitting poolside at a beautiful resort, the sound of a cascading waterfall in the background, ice cold Pina colada in one hand served by a friendly waiter, an engaging book in the other, relaxing for endless hours without a care in the world, where time is only judged by the position of the sun in the clear, baby blue sky…

    Standing on perfectly maintained green grass, surrounded by magnificent mountains and breathtaking landscapes, calmly breathing in unpolluted fresh air, ready to take the last putt on the 18th hole for a birdie, knowing what awaits is a victory ice cold beer, and the cool ride home in an electric red Porsche…

    It sounds too good to be true, a life worth striving for, working hard in our earlier years to hopefully reach this point in our lives where we can retire and simply enjoy the pleasures of life.

    For many, it is the American dream. It is what we see in movies, what we talk about with friends, what we hear about from our bosses when they occasionally call into the office to make sure the work is being done and clients are satisfied.

    For a privileged few, this is already a reality, a vacation. And fortunately, I had the opportunity to live this retirement dream for a couple of days when I took a trip to Arizona—golf haven, retirement home central, and reliable sunny days. I experienced and witnessed this life and to be honest, it was relaxing, stress-free, and enjoyable. However, when I looked at the multitude of individuals and couples who sat by the pool, walked the golf courses, I noticed something and began to wonder, “Are these people truly happy? Did they achieve what they want in life and in their later years, are they fulfilled, joyful, worry-free?” Obviously I don’t know what these people are truly feeling or thinking, but by observation, it just didn’t seem so. That made me wonder, what does my end look like? What does “retirement” mean to me?

    Begin with the end in mind

    While I had a lot of time to reflect and think, I began with one of the “7 Habits of Highly Effective People”—begin with the end in mind. Now when thinking about life, what we know with absolute certainty for humans is that our end is death. When we draw upon this habit and really begin with the ultimate end, it certainly helps us put things into perspective and gives us a different lens to view our life and the meaning behind it. But that’s for a different time…

    I began with a different end—retirement. Retirement is usually discussed in the context of work and our careers, usually achieved around the age of 65 for social security benefits to kick in and hopefully for the fortunate few that saved, their 401-k’s and other retirement funds. With the exception of the unicorn stories, the Fortune Magazine 30 under 30 group, self-made millionaires, viral apps being acquired by mega companies, the majority of us work a vast portion of our lives (assuming we start working soon after graduating college in our early 20s and retiring in our mid to late 60s). Forty years… Approximately forty years we work, whether purposefully, intentionally, toward a goal, perhaps retirement, or maybe for some, aimlessly, without even a dream of sitting pool side or owning that Porsche.

    I wondered, would I be satisfied with living out my recent vacation, every single day when I’m older? Soaking up the sun, playing golf, eating food and being served by someone else so I don’t have to lift a pinky up? As relaxing and enjoyable my recent vacation was, I don’t know if I would be satisfied with the cliche American retirement dream. It’s not to say that it is an undesirable dream, most certainly not, but to wonder if I would be satisfied with my life, to work hard for 40 somewhat years to enjoy, if lucky, another 15-20 years of it, does not seem like something I look forward to nor desire. It does not seem like a good investment of the precious resource of time given to me. Not to say that nothing bad won’t happen within those years where all the hard work would then amount to nothing anyway.

    A new retirement fund

    So if working hard, saving, and hustling to achieve comfort, relaxation, and what seems like “freedom” is not my own personal dream, then what is? What is… Now this is a difficult question, a difficult picture to paint in our heads because we’ve been absorbing since an early age this one picture of retirement.

    I don’t know if I have an exact picture, a dream, or an end goal I’m striving for, but there are a few things that I can say at this stage and point of my life:

    1) I don’t want to wait until I’m in the last quarter of my life, to be able to fully enjoy life

    The common perception here is that we need lots of money to be able to be free, to enjoy life, but I’ve seen enough with my own eyes that there is so much happiness aside from the expensive luxuries of life, but that priceless treasures bring us so much more joy than what a consumer mentality teaches us. I want to continue to learn how to be content with what I have, and as a friend once said, “to live simply, and give lavishly”. I don’t need to wait to really enjoy every day of my life, to be thankful and grateful for what I have thus far, and to fully enjoy that.

    2) I want to surround myself with people who share a similar hope

    We know how easy it is to be influenced by the people around us, and there is much wisdom whether through literature or science, that supports this fact. And having traveled much, both inside and outside the states, I can confidently say that the New York, tristate area is definitely a major proponent of the lifestyle in placing an extreme emphasis on more work, more money, status, power, and fueling the idea that we need to have more to enjoy life and that luxurious things are better—luxury goods, luxury vacations, luxury foods, luxury homes. Having been blessed with much, I can say that though some of these things are most certainly nice to have, they are not necessary to have a fulfilling life.

    3) I want to be in a place where I won’t forget what the ultimate end is

    I know that life is short, having had near death experiences at an early age, having witnessed too many deaths from the small circle of people I know. I know that there is more to life and as I continue to grow in my understanding of this life, I want to be in a place that I can share with others my discoveries of greater joys, greater freedom, greater love, and a deeper meaning to what we view as our precious lives.

    It is certainly not a definitive picture, and perhaps that’s better? Regardless, it is a direction, a focus, that allows me to not only invest into a 401-k, but also invest into my retirement fund of meaning, of joy, of love, of peace, and knowing that when I do so, my returns are truly priceless and limitless.

    …Holding the hand of my beloved wife after many years of being together, weathering through the storms and enjoying the sunshine, still making each other laugh, holding onto one another like the honeymoon phase of our relationship, heart being tender and affectionate, gut still dropping when she gazes into my eyes… Meeting with various people, people who we can share our love and our joy with, people who we can laugh with, people who need care and can care for us, people who still make us better after many experienced years… Sharing a meal together, a simple meal, but delicious because of the laughter, the love, brightness and energy, sharing stories of hope, stories of love… And at the end of the day, going to bed with the warmth, comfort, and peace, of truly being happy with all that we have, however much or however little, knowing that we lived that day to the fullest, knowing that the day was meaningful and beautiful…

    That’s a wonderful retirement for me.